An efficient presence in the Internet space is becoming a crucial success factor in the era of global digital technologies. It refers equally both to the commercial companies and whole cities. The online technologies are instrumental in implementing most daring and breath-taking projects to emphasize a city's identity or to reveal the full dimension of its cultural heritage.
Registration of new domain names in the root zone will give new opportunities for local (geographical) communities as well. From the very beginning when DNS became widespread the opportunity of self-identification not only by national but also by local (geographical) signs provoked interest and demand.